It takes more than just the ability to understand two languages.
Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another.ÌýThe right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.
Can I afford to hire a professional?
You can't afford NOT to.ÌýGetting your message wrong can cost money, ruin your image, and even cost lives. Whether you’re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.
Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.
Understanding what’s at stake
ATA publishes articles to illustrate why it is critical to hire qualified translators and interpreters.
Guide to Buying Translation Services, Part III: ATA Certification and Legal Considerations
This is the third article in a series of articles introducing the ÍÃ×ÓÏÈÉú’s Guide to Buying Translations Services, which was created to help those in need of translation services find the best provider for their project and work efficiently with the chosen translation provider. For the full guide, click here.ÌýÌý ATA Certification Respected Credential ATA certification is one…
Read MoreWhat is transcription and why does it matter?
Why audio and video transcription are important tools for translation and beyond By Olivia Caputo What do transcription and translation have in common? (Besides starting with the same five letters.) Like translation, transcription services help people access content. But what exactly is transcription? In short, anything that gets you from speech to text. It can range from normal text documents…
Read MoreVRI vs VSI Interpreting: A Guide for Language Service Users
By Jennifer Nielsen Today, providing language access services, whether through document translation or interpretation services, is no longer just a luxury; they are often required by law or in the best interest of an organization’s bottom line, making effective communication more important than ever. As businesses expand their global reach, educational institutions embrace diverse student bodies, and healthcare providers serve…
Read MoreGuide to Buying Translation Services, Part II: Working with a Translator
This is the second article in a series of articles introducing the ÍÃ×ÓÏÈÉú’s Guide to Buying Translations Services, which was created to help those in need of translation services find the best provider for their project and work efficiently with the chosen translation provider. For the full guide, click here.ÌýÌý Working with a Translator Properly preparing to work…
Read MoreGuide to Buying Translation Services, Part I: Finding and Choosing a Translator
This is the first article in a series of articles introducing the ÍÃ×ÓÏÈÉú’s Guide to Buying Translations Services, which was created to help those in need of translation services find the best provider for their project and work efficiently with the chosen translation provider. For the full guide, click here.ÌýÌý Translators help power the global economy, working with…
Read MoreInclusive Language Speaks to Everyone
By Meghan McCallum When it comes to your marketing strategy, it’s important that your content speaks to as many people as possible. A powerful way to achieve this is to ensure that you use inclusive language. Translating your messages into other languages is a great way to make them more accessible. But knowing your audience and speaking to them in…
Read MoreWhy Hire an ATA Member?
ATA members have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you’re hiring an ATA member, you’re hiring the best in the business.
The ATA Compass
Our outreach publication provides up-to-date information and resources about the translating and interpreting industry.
What's the difference?
Translators do the writing. Interpreters do the talking. ATA helps you find the right language professional.
Can't a computer do all this?
There are times when machine translation is useful, and times when it's not. Learn when to use Google Translate, and when to hire a professional.